Emotional Persuasion: The Key to Getting People to Do What You Want - DeanSwanepoel.com

Emotional Persuasion: The Key to Getting People to Do What You Want

Understanding psychology is the key to understanding decision-making processes. Often, what you think you know about how decisions are made and why conversions happen isn’t so black and white.

Many people think a logical argument with facts, figures and product specs is the best (and only) route. The truth is that the brain is quite emotional.

A better understanding of how the brain makes decisions and how emotional persuasion works will help you improve conversions (and your bottom line).

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