TikTok is now the third-largest social network in the world. And while the app is known to be popular among Gen Z and Gen Alpha users, usage is growing across other demographics: Boomers reported a 164% increase in TikTok use between January and May 2023.
While TikTok has become a popular app for emerging trends, niche communities, and hashtag challenges, it’s also evolved into a powerful tool for businesses. Brands looking to reach new customers are increasingly turning to TikTok’s unique offerings.
Ahead, discover how your brand can use TikTok for business to build community, drive brand awareness, and meet conversion goals using an organic content strategy and the power of video ads.